ABOUT

I'm a Digital Marketer, Content Creator, and Actress with Agency experience.
Whether I'm in front of or behind the camera, I'm passionate about bringing concepts to life that meet the objectives of the project.



Check out some of my favourite projects so far
Caribbean Passion: Ham Season

01
Concept
Off the heels of the pandemic and into the festive season, people were eager to reunite with loved ones again. I pitched a content shoot that depicted that familial energy, with the client's product at the forefront, highlighting its significance as the centrepiece of any Christmas gathering.
02
Creation


Followers, Engagements and Impressions of the ​brand's Social Media pages grew by up to 100%. ​The content from the shoot along with live digital ​coverage of additional events can be viewed on ​@caribbeanpassionja (Dec 2021)
Dr. The Hon. Christopher Tufton: Vaccine Tour

01
Concept
#GetVaxxed!
Let's encourage behaviour change by blasting and encouraging the desired behaviour
02
Creation
Live social media coverage acoross all platforms of the Minister to reflect his islandwide vaccination tour. This ensured that the public was kept informed and vaccination myths quelled.


Charles Chocolate: Monthly Content Creation

01
Concept
Let the content reflect the home of the audience: Jamaica
02
Creation
Two monthly pieces of content featuring the product presenting an authentic Jamaican feel.


Jamaica Moves: Social Media Management

01
Concept
Encourage social change - Get Moving, Eat Healthily, and Get Screened regularly. Ensure the page is regularly updated with events that condone these behaviors
02
Creation
Resulting in the most impactful social change campaign from the Ministry through its ever-present nature.


Ocho Candy: Influencer Campaign Management

01
Concept
There's a new organic candy in the Jamaican market, engage influencers to produce engaging content which highlights the product and the variety of flavors available
02
Creation
Eight influencers secured while remaining under budget, reaching up to 50,000 accounts across Instagram and Tik Tok.


and sometimes, I plan, execute and write Public Relations stories!




Let's add your brand to the list!










Experience

January 2024 - Present
Online Marketing and ​Communications Manager
The Advertising and Marketing ​Network


Sept 2019 - Oct 2022
Feb 2017 - Sept 2019
Account Executive
Market Me Consulting Ltd.
Chief Tour Guide, Content Creator
EducaTours/Natty Platforms